Although immersive mass market products such as consumer headsets are perhaps most visible, business-tobusiness applications of immersive are also significant. We asked survey respondents what sectors they operated in.
Almost two-thirds also identified other ‘non-creative’ sectors. Training, education, health and tourism are mentioned most often. A small poll of large organisations in Immerse UK’s network highlighted significant revenues and expenditures on immersive. This included large automotive businesses spending millions of pounds on immersive technology research and development in recent years, and companies working in construction and manufacturing already generating millions in turnover from these technologies.