Welcome to my blog. A collection of my works, insights and research to help clients, partners, and essentially anyone better understand and profit from the new digital decentralised world. I trust it will be of benefit to you professionally as well as personally.

Quick Intro
I’m an entrepreneurial leader with 21 years of experience in financial services and technology. An experienced company director, I’m passionate about value creation and leveraging technology to make our world a better place.

What I do
Driven by purpose, I’m an entrepreneur and a trusted adviser to senior executives and entrepreneurs worldwide. A strong believer that you should take advice from people who have “been there done that”, I provide candid and honest insights from my direct experiences and knowledge of starting, developing, investing in and selling of businesses.

I personally enjoy working with entrepreneurs and investors directly but happy to parachute into larger organisations to help teams leverage digital and financial technology for business growth and better customer experiences.

I’m most excited about
With a wealth of knowledge gained by two decades in financial services and technology, I’m leveraging this experience to lead a breakthrough blockchain project to create the world’s largest professional advisory organisation without a single adviser employee, Advisory Direct!

Our vision is to create a decentralised autonomous organisation (DAO) that will securely connect entrepreneurs and small-medium businesses (and eventually consumers) to qualified professional advisers on demand 24/7. A borderless frictionless solution to help businesses resolve their financial, strategy, operations, human resources, marketing, technology, legal, real estate and capital markets challenges.

Entrepreneuring at 12 years of age
As a creative problem solver at heart, I’ve naturally had an ability to think differently from an early age. Born and raised in Canada, I unknowingly at the time became an entrepreneur at 12 years of age when I started collecting and reselling hockey cards to local shops and students at my school. It allowed me to build a formidable hockey card collection for a little or no cost. Later in high-school, in addition to a part-time job, I started selling promotional products (pens, caps, t-shirts) and printing services from a catalogue (no internet or email then) to community clubs and shop owners. Literally door-to-door.

Birth of a digital enterpreneur
Although I loved numbers and math, I didn’t really get into computing till Windows 95 when the family got is the first desktop computer as I entered University. It didn’t take long for me to go “crazy” and spend most of my spare time on the computer. Two years later in 1997, I created the FinancialGuide.com to become one of the world’s first online financial portals. Being still in university and missing the peak, I learned a great lesson; timing is everything. The website was eventually sold to a Fortune 500 company as I focused on developing my career and other business interests.

My career summary
After finishing my undergrad studies, I joined the financial advisory industry and over the next five years represented an RBC Financial Group company as pensions and insurance adviser. In 2004 I joined a boutique private equity firm and two years later become the Chief Executive of its Islamic investment banking subsidiary, Ittihad Securities Inc. based in Toronto.

In 2010, I left the industry, moving to the UK and pursuing my passion for fintech I co-founded Infinnet Technologies in 2012 and developed the SiAlpha quantitative investment analytics system which helps investors make more money with less risk. The SiAlpha IP was sold to a private Canadian investment company and as the co-founder, I regularly share my “market calls” with their investors and clients.

In 2015, I launched Financial Network, a financial technology advisory, research and management consultancy. In 2017, after several years of research and development, we spun out Advisory Direct Limited (originally FASaaS Ltd.) our dedicated software development company to build the Advisory Direct platform. I’m also a Partner and Head of digital and financial technology with Gateway LLP where we advise a range of organisations from start-ups to sovereign wealth funds in the Islamic economy.

I’ve had the privilege to speak at numerous international conferences sharing my insights on the blockchain, fintech, impact investing and Islamic finance. I’m committing to podcasting and launched Dinsider Podcast in July 2018 to help non-techies understand the digital decentralised world and implications on their business, profession and industry.

MBA, Masters in Business Administration (with Distinction) – Edinburgh Business School (UK)
CIM, Chartered Investment Manager – Canadian Securities Institute (Canada)
BA, Bachelor of Arts in Economics – University of Calgary (Canada)

Let’s talk
If I can help you or your business in any way, simply reach out by email or call me. Always happy to discuss genuine opportunities and support great people and organisations.

All the best,

Suhail Ahmad, MBA
Office +44 131 208 2786 (UK)
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