Mastercard takes on counterfeiters with blockchain tech

Mastercard is to use blockchain technology to track the provenance of limited edition fashion items as part of a showcase of collections from leading women designers and artists.

Conducted in collaboration with retailer Fred Segal Sunset and fashion platform Made, the first collection from the partnership features a demonstration of Mastercard’s blockchain-based Provenance solution, which offers visibility into product journeys.

Using the technology, customers at Fred Segal will be able to scan the labels of designer items with a QR code that will trace each step of the product journey and verify authenticity.

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