Financial Brands Should Bank on Experience
We are currently the top European destination for FinTech venture capital investment. In 2018, fundraising here reached £15 billion, representing one in every six pounds invested in the sector worldwide. Only the US and China outperformed us.
This year’s Innovate Finance Global Summit – which we helped deliver – highlighted the country’s future as a FinTech powerhouse, thanks in part to the Bank of England rebuilding its hard and soft infrastructure. Not only is FinTech an integral part of the financial sector, but the two will soon be synonymous. As the market becomes more and more crowded, brands will need to differentiate themselves if they’re to succeed in the long term.