uk consumers lives

Financial Lives of Consumers in UK

There are relatively few statistically significant differences by nation or region in terms of use of the internet at least once a day. The exceptions are the West Midlands, where internet use is lower than the UK average, and the East of England and the South East, where internet use is higher than the UK average.


Again, there are marked differences between urban and rural areas: 74% of adults in urban areas use the internet every day, compared with just 50% in rural areas. Looking at the proportions of adults who never use the internet, results are highest in rural areas (28%). Indeed, of the 5.3 million adults in the UK who never use the internet.

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