Consumer subscription software (CSS) companies are differentiated from legacy ad-driven or free consumer apps in that CSS companies are providing high quality and useful applications that consumers are willing to pay a monthly or annual subscription for. This revenue model allows CSS leaders to primarily focus on the consumer experience versus optimizing for ad-targeting features.
On the consumer side of the CSS ecosystem, consumers are recognizing the benefits of high-quality paid applications that protect their privacy and provide a more ad-free experience. The initial CSS trailblazers focused on entertainment with huge winners like Netflix and Spotify. Now the CSS model is being adopted by the next generation of consumer applications with a wide variety of use cases such as family communications, health and wellness, religion, dating, and education, among others.
Alec Dafferner, Partner, and Eric Crowley, Vice President at GP Bullhound commented: “We believe that the CSS business model enables companies to rapidly scale with attractive margins while also providing a compelling consumer value proposition. We are excited to help guide CSS companies through the next chapter of their evolution.”