+44 (0) 131 208 2786 hello@suhailahmad.com


Suhail Ahmad, MBA


As the Founder of The FN Group and CEO of Advisory Direct Limited, I’m passionate about supporting the success of start-ups and small-medium enterprises with business advisory, finance and investment support.


With over 20 years of experience, I bring a unique combination of digital and financial expertise to help companies accelerate growth, improve profitability and create high-performance businesses.


As an Economics student in 1997, I found myself in the middle of the ‘dot com’ boom. Trading shares during lunch break to learning HTML in the evenings, it was an extraordinary time which led me to create one of the world’s first financial portals (FinancialGuide.com). This is before Google was officially launched and few had heard of Amazon.com! I successfully sold the site to a Fortune 500 company to pursue my financial services career.

After a decade in FS including leadership roles in private equity, Islamic finance, and investment banking, I took the 2008 credit crisis as an opportunity to pursue my passion for fintech, founding Infinnet Technologies and then Financial Network from which Advisory Direct was spun-out in 2017 as a first of its kind digital professional advisory platform.


I’ve had the privilege of speaking at numerous international conferences and have led workshops and executive seminars to help leaders better understand and prepare for the impact of digital finance and technology.

I’m the UK country correspondent for IFN magazine and host a podcast which can be followed on SuhailAhmad.com In addition to writing, I also enjoy mentoring entrepreneurs and helping them realise their vision, build great businesses and make a positive impact in the world.


Masters of Business Administration (MBA) with Distinction
Edinburgh Business School (U.K.)

Bachelor in Arts (BA) – Economics
University of Calgary (Canada)

Chartered Investment Manager (CIM)
Canadian Securities Institute (Canada)


I’ve worked with



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UK Fintech speaker, Business adviser, mentor, investor, money secrets podcast, author, Fintech entrepreneur, Digital strategy, startups, Islamic Finance, blockchain, digital assets, Financial Network, startup funding, Artificial intelligence, decision making, leadership development, digital transformation, buy-sell business.

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